Connection between Trademarks, Retailers and Customers
Smart contract blockchain
VALUS is a blockchain platform which will be based on Ethereum platform. VALUS will allow customers to verify items through QR code. The customers will get basic information about scanned items (VALUS Verify). In a case of purchasing an item customers can register ownership of that item (VALUS Ownership). If customers often buy items online, they can check whether the website where they buy is trustworthy. The existing customers can provide their experience and also the trademark can verify that website. (VALUS Website). Customers can also check if retailers sell genuine items. On the other hand, customers can help trademark to reduce the number of manufacturers that sell fake items and for reporting them, customers will be rewarded with VLS tokens (VALUS Store).
Valus offers a platform for various goods and products registration. This can become a useful feature, if someone wants to check if his product is genuine or the retailer lists real products. Wide usage of such service, would limit most of the scams and transactions of fake products, but the potential problem lies indeed, in such wide usage. Simply offering a tool, may not be enough for it to become an ultimate product checker. They don't seem to focus enough on advertising and there is no news about any early talks or cooperation possibilities with any leading retailers or marketplaces. The team will most likely deliver a final product, but without userbase or partnership with marketplaces it won't be able to succeed.
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