Decentralized Ad Marketplace
Smart contract blockchain
Thrive's ultimate goal is to establish the first meritocratic & community-based Premium Advertising Market Place, where all participants become strong contributors in defining clear publisher interests, commercial benefits and self-reinforcing processes to make joining the group a no-brainer. Thrive believes the community is the backbone of its business model, therefore all main actors who are actively contributing to the Ad Market Place development such as Consumers, Reviewers, Advertisers and Publishers are eligible to improve their economic performance.
The Thrive Labs Team is launching an Advertising Market Place that will "breaks up Google's AdWords monopoly." Sounds too optimistic, but let's look at the project. "Thrive is a Blockchain based Marketplace to buy and sell Advertising at low fees. People get paid for data sharing and for reviewing the quality of each website in the ecosystem. According to their site that will take back the control of the internet to people.". But it is necessary to understand that the Internet has just left manual control due to the fact that it is a routine task of processing big data, which suits better to automatic systems. So there are doubts on this part. Otherwise, we must admit - Google's monopoly (like any other monopoly) in Internet advertising is not a good thing. And from this point of view, the idea of the project looks promising.
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