Decentralized Ad Marketplace
Smart contract blockchain
Thrive's ultimate goal is to establish the first meritocratic & community-based Premium Advertising Market Place, where all participants become strong contributors in defining clear publisher interests, commercial benefits and self-reinforcing processes to make joining the group a no-brainer. Thrive believes the community is the backbone of its business model, therefore all main actors who are actively contributing to the Ad Market Place development such as Consumers, Reviewers, Advertisers and Publishers are eligible to improve their economic performance.
The Thrive Labs Team is launching an Advertising Market Place that will "breaks up Google's AdWords monopoly." Sounds quite optimistic, but it may be hard to achieve. The descriptions state that: "Thrive is a Blockchain based Marketplace to buy and sell Advertising at low fees. People get paid for data sharing and for reviewing the quality of each website in the ecosystem. According to their site that will take back the control of the internet to people.". But it is necessary to understand that the Internet has just left manual control due to the fact that it is a routine task of processing big data, which suits better to automatic systems. So there are doubts on this part. Otherwise, one has to admit - Google's monopoly (like any other monopoly) in Internet advertising is not a good thing. And from this point of view, the idea of the project looks promising. The team is quite large, with many members being listed on the site, with their experience and skills, however they claim also to have more than 20 additional developers who are working on the technical side of the product.
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