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The Joy

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Wellness and Beauty on Demand

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Smart contract blockchain

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Team:

VLADISLAV KISELEV - Founder, CEO

BOGDAN NEKHODA - Co-founder, CFO

EMIL KHAFIZOV - Co-founder, CCO

LEX ANSELM - CMO

SERGEY KUTYR - CTO

SERGEY YURCHENKO - Business development manager

KONSTANTIN KRAVETS - Senior project manager

JULIA USHAKOVA - System Analyst

DMITRIY BIBLEV - Designer

LIDIA DOGADKINA - Designer

ARSENII NOHIN - Project manager

The Joy – is the first ecosystem for the consumers and providers of wellness and beauty treatments. Using the services of The Joy, one can book the arrival of the practitioner to any place (your home, your workplace or the hotel) as well as make an appointment in a beauty salon or spa.

The Joy provides freelancers and salons with orders, while consumers on the other hand get high quality beauty services at a time and place that is suitable for them. Advertisers can place targeted offline and online advertisements, and companies can arrange promotional campaigns and get big data statistics within the platform.

The main goals of The Joy are to:

  • help every single customer have a convenient, profitable way of ordering wellness and beauty services;
  • make logistics and financial planning simpler and cheaper for every practitioner and salon owner;
  • increase brand awareness and business efficiency along with providing new marketing channels;
  • provide access to an innovative advertising platform and increase one’s sales with The Joy.

Expert Review

TokenTops
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4.8 out of 5

The Joy enables people to book the arrival of the practitioner to any place like for example home, workplace or the hotel, as well as make an appointment in a beauty salon or spa. By utilizing blockchain technology and smart contracts, they are able to create a reliable and more trusted rating system to properly evaluate the quality of the services. They want to act as the ultimate beauty industry platform, as The Joy is be able to connect clients, practitioners, beauty salons, advertisers and company partners in one place. The platform aims to most importantly make logistics and financial planning simpler and cheaper for the service providers. It can also act as an alternative media channel or place to advertise your salon. There is also a neat referral system, bounty program and set of various potential promotions and bonuses to incentivize and reward active customers. It's worth noting that The Global Wellness Institute estimated the wellness and beauty market at $3,7 trillion, which means the platform targets an enormous market. The site and promotional material of the project seem to be very well designed, it is easy to research the information as there is a detailed documentation provided. Taking into the consideration the early stage of the project, there is already a relatively big team working on it, consisting of project managers, system analysts, designers and most importantly developers. There are couple of blockchain specialists and back-end developers. As the biggest advantage, acts the fact that there is an already developed demo of the app.

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