Transforming video game marketing and engagement
Smart contract blockchain
Dylan Jones - Founder
Alistair Doulin - Lead developer
Sloane Earl - Business development
Nick Klingsmith - Tools developer
Brad Johnson - Developer
Mark Maratea - Engine developer
Refereum’s open-market approach removes the legal costs of individualized marketing deals while making digital advertising middlemen irrelevant. Instead of letting marketing budgets go to another advertising conglomerate, Refereum funds engagement for cash awards in the gaming community and enables superior acquisition of new players. Refereum directly connects these groups, allowing gamers to make money sharing and playing video games, influencers to effectively monetize their followings, and studios to maximize the efficiency of marketing spend and player engagement. The Refereum (RFR) utility token is a decentralized referral marketing and cash reward platform that solves these problems.
Refereum is going to transform video game marketing and engagement by cutting out the marketing middleman by directly rewarding influencers and gamers to promote and play video games. As to the description, the project does exactly what the blockchain was invented for - removes unnecessary intermediaries, making the interaction of the parties transparent and simple. The White Paper of the project is quite detailed, but not enough attention is paid to market review and possible competitors. And there is quite a little info about financial model of the project, so it is not clear how the project will expand. But as mentioned earlier, such project as Refereum is useful and necessary for the industry, so it has a good perspective after successful completion of ICO.
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