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MDK

3.7 Follow

An entertainment community for the next generation

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Team:

Roberto Panchvidze - CEO of MDK

Dmitry Aladyshev - Founder of MDK

Kirill Banshchikov - CBDO of MDK

Timur Zadunaysky - CTO

Sasha Dvoretskyi - Art Director

Dmitry Lashmanov - Head of SMM

Social media improve everyday lives of more than 3 billion people. However, together with their huge advantages we have also discovered new issues that gradually become more critical in the modern society. MDK — the new type of global entertainment community based on principles of decentralization, equal opportunities and a shared economy.  All members of MDK have equal opportunities to create and moderate content. Great posts fly to the top, while inappropriate ones never see the light. In that way the content quality always stays consistent, attracting new members to the community.

Expert Review

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3.7 out of 5

MDK wants to create some sort of a social platform with the focus on content creation and entertainment. They have noticed that on regular platforms, the revenue is shared unfairly among the creators and it's hard for someone to get the recognition. That's why they want to introduce a new type of global entertainment community based on principles of decentralization, equal opportunities and a shared economy. The project generally looks like they are well-prepared for successfully delivering such platform. However, what is always a problem with social platform concepts is that the users play the key role. Without many noticeable content creators changing and taking their fanbase to this platform it may be hard for MDK to find users and encourage them to join. The key part is therefore good marketing campaign and advertisements, however there don't seem to be much noise about MDK in the Internet. Maybe after the ICO phase is finished, they will focus on reaching to users, but currently there is a risk that they will create a platform that will remain empty.

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