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The First Marketing Cloud for Blockchain

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Kamal Kaur - Chairwoman & CEO

Kevin Huang - Managing Director – Asia

Belinda Montes - CFO, Asia

Farai Mativi - Finance Director, Europe & Americas

Kotryna Gasiunaite - Product Manager – Emerging Technologies

Jonathon Drumm - Head of Business Development, APAC

Based on market research, the average ICO spent between $100,000 to $500,000 in digital marketing for their token sale. Each ICO issuer appeared to use archaic methods of advertising such as using over-priced ad networks or direct placement on crypto-related websites. In 2017, ICOs have raised over $2 billion, and dozens are still planned for the remainder of the year. Once a company completes their sale, they will still need to continue to advertise and find customers as their product is built. This will be at a higher customer acquisition cost than their original digital marketing spends of their token sale. This is why LydianCoin exists. It will ultimately be the sole utility token to provide advanced digital marketing services to the blockchain community powered by Gravity4 at scale and provide access to its future products. We expect LydianCoin to be the first utility token that provides companies the ability to market token sales and their products for customer adoption versus that current status quo of using fiat channels with archaic methods of targeting.

Expert Review

4.6 out of 5

Lydian wants essentially to provide crypto community with an intelligent marketing and advertisement. They have noticed that many ICOs spend a lot of money for advertising through old and non-effective methods. And as everyone is expecting even more new projects to come this year, Lydian may be an answer for them. It will ultimately be the sole utility token to provide advanced digital marketing services. The biggest feature of the project is that AI will be the one providing the best advertisement solutions for particular project.

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