Next Generation of Consumer-Brand Interactions
Smart contract blockchain
APEX passes value and data ownership back to consumers, increases marketing effectiveness, data quality, and customer loyalty. Powered by NEO.
The goal of the APEX is to provide a solution for drastically changing consumer data ecosystem. Here people sell their own data to companies they wish to and the data ownership is passed to the consumer. It makes data selling with the consent and legal. The companies get accurate data which helps them in effective marketing. So the middleman gets replace with AI and the complete power is in the hands of the consumer which is great for both, companies and users. It is supported by Chinapexa, a customer data tech and AI company based in Shanghai and its team are great consisting of some ex-Alibaba employees too. Users have an app supported on iOS and Android which allows them to choose the companies they want to share their data with. The roadmap has some huge numbers, it would be interesting to see how exactly are they going to achieve that.
User ReviewWrite review 1 reviews
According to me the project seem pretty good but it does not get significant consumer base to sell their data it won't be useful for the enterprise users. The team is indeed great with a great goal but its fate totally depends on the community it gets. The overall design of the site is considerably good and it also has placed its complete team on the official homepage which is quite good.
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