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AIRBLOC Protocol

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Airbloc is a decentralized and transparent ad data

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Team:

Roi Nam - CEO & Co-founder

Wonkyung Lyu - Dev Team Lead & Co-founder

Hunjae Jung - Back-end Part Lead & Co-founder

Naeun Kim - Design Team Lead PM & Co-founder

Hyojun Kim - Blockchain Engineer Full stack Developer

Byeongsu Hong - Blockchain Software Engineer

Woojung Kim - Front-end Part Lead

Jaewan Lee - Mobile Software Engineer

AIRBLOC is a decentralized personal data protocol where individuals would be able to monetize their data, and advertisers would be able to buy these data to conduct targeted marketing campaigns for higher ROIs.

Expert Review

TokenTops
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4.7 out of 5

AIRBLOC is a fully decentralized data exchange blockchain platform built to replace the current problem-ridden systems in the personal data and data management market in respect to apps, data consumers, and users. The data collected by the AIRBLOC client app and processed within the AIRBLOCK ecosystem is used to improve ad targeting. Advertisers will be able to purchase data from the AIRBLOCK marketplace and a part of the data sale price will go to rewarding the user. The developers of the AIRBLOC Network ab180 are driven by what they call ‘a technology-centric culture’. The ‘Techie team’ is made up of seasoned digital marketing professionals and software engineers with rich experience in blockchain projects as well as data engineering. The digital advertising company is embracing blockchain in an effort to improve the expanse of its advertising service and to enhance the accuracy of ad-targeting as well as improve conversion rates with targeted ads. What makes AIRBLOC’s system stand out is that it uses artificial intelligence to track devices and individuals and currently has the capacity to track 13 million devices concurrently and in real time. What makes the system efficiency is that the company already has a tested data pipeline that is the backbone of the efficiency in ad targeting. The data pipeline is responsible for collecting, refining, and analyzing the data used in digital ad targeting. The AIRBLOC blockchain ecosystem built for targeted digital advertising solves quite a number of problems that have been a red-tape to the advancement of the industry including prevention of infringement of personal data rights, elimination of irrelevant, spam, and fraud Ads, restoration of personal data ownership and informatization of ads.

User Review

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ICO Review03 july 2018, 10:13

AIRBLOC has put together a one-of-a-kind digital advertising platform that aims to bridge the divide between the advertisers, the publishers, and the target audiences. Their data marketplace is easy to access, their ads are data-driven and effective, and the blockchain platform is tamper and fraud-proof. For the target audience, AIRBLOC is the only ad market where their data is appropriately rewarded.

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